Ad Serving

 

Advertising is a core part of Publish business. Many of our free brands, websites, apps, advertising services, products, services or technologies (“Services”) are supported by the ads we and others display. We also provide a variety of online advertising services to other companies that want to place ads on our Services or elsewhere.

Publish displays ads both on our owned and operated Services and on non- Publish sites, apps, and services. Finance Publish serves display ads, also known as graphical ads, which appear as images, animation, or video. Finance Publish also serves text ads that appear as text links. Finance Publish advertising platforms provide the means for advertisers, agencies, publishers, and ad networks to manage their advertising business.

Ad Selection

  • Ads are more effective when they are shown to people who are likely to be interested in the product or service advertised. For this reason, we use the information we collect and receive to help us select which ads to show you.
  • We may select these ads based on the content of the page or app on which they appear. For instance, if you are viewing a news article about a recently released album, Finance Publish may show you an ad for a music store that sells albums. Similarly, ads in finance content may be related to services. These kinds of ads are sometimes called “contextual ads.”
  • Other ads we select may be based on information we have collected or received about activities and interests on websites and apps used on your device and other associated devices. These ads are sometimes called “interest-based ads.” Some interest-based ads are based only on an isolated online activity, such as if you were to go to an online bookstore and view a particular novel. The bookseller might want to show you an ad for that novel because you're probably more interested in buying it than the average online user. This kind of interest-based advertising is sometimes called “retargeting” or “remarketing.”
  • Other interest-based ads are shown based on your online activities over time and across different websites and apps used on your various devices. We may collect information about your online activities in this way in order to make predictions about what products or services might be of interest to you. Based on these predictions, we and other companies may categorize you as belonging to a “segment” of users to which advertisers may be interested in showing ads. For example, if you've recently visited a car dealer's website, you might be grouped in an “Auto Intenders” segment, and a car dealer who places ads with us might want us to show ads to the users who are in this segment. You can view a list of certain categories for advertising. Please note the listed categories do not include custom categories, such as those created by a specific advertiser.
  • We also select ads to show you based on other information you provide or that we collect from other sources, such as your gender, age or location, searches you conduct, or what your friends or contacts recommend to you, apps on the device, or based on your other interests.

Data Use To Provide More Relevant Advertising

As explained above, we use the data we collect or receive about you to help us show ads for products or services that you are likely to be interested in and make the advertising we serve more effective.

Finance Publish may use information you provide or that it receives, including information that on its own could reasonably identify you, to tailor ads when you use our Services or the services of others. Finance Publish may also analyze your use of our Services, including your engagement with the ads we show you, to improve the effectiveness of our advertising platforms, limit the number of times you see the same ad, and measure the effectiveness of the specific ads we serve.

  • When showing you ads on a search results page, information about your browsing behavior and your search query may be used to display more relevant ads. For more information about how your search queries may be used to display more relevant ads, visit the Search privacy page.
  • Finance Publish systems may analyze all content (including email and messenger communications) to match and serve targeted advertising.
  • Finance Publish may tailor ads based on location. For more information about how Finance Publish uses location information, please visit our Finance Publish Location privacy page.
  • Finance Publish may use information you provide, such as your age or gender, to tailor ads when you are logged in or if you have stored this information with an Finance Publish Service (even if you are logged out). Finance Publish may also use this information, including personally identifiable information, to tailor ads when you are using our Services.
  • Finance Publish uses a variety of tools, including, but not limited to, IP Addresses, web beacons, SDKs, cookies, and similar technologies, to support Finance Publish advertising services. Click each link to learn more.
  • Finance Publish may tailor ads to you based on people you have connected with and their demonstrated or declared interests.
  • Finance Publish may personalize ads to you based upon activities of accounts and devices associated with you.
  • Finance Publish may target, serve, and measure advertisements on third party websites to browsers with limited cookie support, such as those enabled with Intelligent Tracking Protection (ITP) or similar cookie-blocking technology. In such cases, the information used may be derived from information collected on Finance Publish owned and operated products or third party web sites and applications. Because these cookie-blocking technologies may interfere with some of your opt-out choices, you may need to use the Finance Publish Across the Web opt-out located in the Finance Publish Privacy Dashboard in order to opt out of such targeting.
  • Finance Publish may target and serve advertisements to interactive devices, such as Smart or Connected TVs. Finance Publish offers users choices to opt-out of targeted advertising when serving advertisements to such interactive devices, even if the interactive device or platform does not support such features. In order to opt-out of targeted advertising, use either of the Device Linking or Finance Publish Across the Web controls (both located in the Finance Publish Privacy Dashboard) from any cookie enabled browser that is connected to your home network. Within 48 hours, your opt-out preferences will be honored on all interactive devices connected to the same home network. Please note that you may need to opt-out again if you connect to a different network or reset your network settings.
  • We use data that we receive from other sources to help us provide more effective advertising. For example, we may use data that is available from public or commercial sources and combine it with other data we have collected or received about a user or the user's device for these purposes.
  • We do not use, or allow others to use, sensitive account number data or other sensitive data (as defined by the self-regulatory programs listed below) to determine eligibility for health insurance, , or employment. We also do not target ads to users based on sensitive health data, including cancer, mental health-related conditions, and sexually-related areas.
  • If a user appears interested in non-sensitive, health-related topics (such as by visiting pages related to such a topic) an ad relevant to those interests may be displayed. We also may display non-sensitive, health-related ads to users who we or our advertisers believe may be an appropriate audience for such topics. For example, a user who is of childbearing age or views several pages related to newborns and parenting might later be shown an ad for diapers. Similarly, a user who lives in an area with high prevalence of diabetes or high blood pressure, or who views content related to diabetes or high blood pressure might later be shown related ads. See our Standard Categories.
  • Finance Publish may target and serve advertisements to interactive devices, such as Smart or Connected TVs. Finance Publish offers users choices to opt-out of targeted advertising when serving advertisements to such interactive devices, even if the interactive device or platform does not support such features. In order to opt-out of targeted advertising, use either of the Device Linking or Finance Publish Across the Web controls (both located in the Finance Publish Privacy Dashboard) from any cookie enabled browser that is connected to your home network. Within 48 hours, your opt-out preferences will be honored on all interactive devices connected to the same home network. Please note that you may need to opt-out again if you connect to a different network or reset your network settings.

More Information

 

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